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181.

NATURE WARS

Jim Sterba
Paperback

Price: $14.95

For 400 years, explorers, traders, and settlers plundered North American wildlife in an escalating rampage, but in the 20th century an incredible turnaround took place. Conservationists created wildli…

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For 400 years, explorers, traders, and settlers plundered North American wildlife in an escalating rampage, but in the 20th century an incredible turnaround took place. Conservationists created wildlife sanctuaries, restored habitats, and imposed regulations on hunters and trappers. Over decades, they nursed many wild populations back to health.

Then, after World War II, something happened that conservationists hadn’t foreseen: sprawl. People moved into suburbs, and then kept moving outward. All the while, well-meaning efforts to protect animals allowed wild populations to burgeon out of control, causing damage costing billions, degrading ecosystems, and touching off disputes that polarized communities. The result is a mix of people and wildlife that should be an animal-lover’s dream, but often turns into a sprawl-dweller’s nightmare.

Deeply researched, eloquently written, and perceptively humorous, Nature Wars expresses the need for organic reconnection with our natural ecosystem by offering a provocative look at how Americans created an inadvertent mess.


182.

OVERFISHED OCEAN STRATEGY

Nadya Zhexembayeva
Hardcover

Price: $27.95

We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won’t do you any good. And that’s the position businesses are in today. Resources are b…

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We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won’t do you any good. And that’s the position businesses are in today. Resources are being depleted at an alarming rate. The cost of raw materials is rising dramatically. We are, simply put, running out of things to take and places to trash.

To survive in the long term, says Nadya Zhexembayeva, businesses need to make resource scarcity—the overfished ocean—their primary strategic consideration, not just a concern for their “green” division. Those managers who deeply understand and master this shift will be able to turn the new reality into a remarkable competitive advantage.

Overfished Ocean Strategy offers five essential principles for innovating in this new reality. Zhexembayeva shows how businesses have been finding new opportunities in what were once considered useless byproducts, discovering resource-conserving efficiencies up and down their value chain, transferring their expertise from physical products to services, and developing ways to rapidly try out and refine these new business models. A business owner herself, Zhexembayeva fills the book with examples of companies that are already successfully navigating the overfished ocean, from established corporations such as BMW, Microsoft and Puma to newcomers such as Lush, FLOOW2 and Sourcemap.

The linear, throwaway economy of today—in which we extract resources at one end, create products, and throw them away at the other—is rapidly coming to an end. A new economy is being born, one that takes this line and turns it into a circle. In every industry, creative minds are learning how to make money from reducing rather than expanding. Zhexembayeva shows how you can join them and avoid being left high and dry.


183.

RESTORATION AGRICULTURE

Mark Shepard
Paperback

Price: $30.00

Around the globe most people get their calories from “annual” agriculture: plants that grow fast for one season, produce lots of seeds, then die. Every single human society that has relied on annual c…

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Around the globe most people get their calories from “annual” agriculture: plants that grow fast for one season, produce lots of seeds, then die. Every single human society that has relied on annual crops for staple foods has collapsed. Restoration Agriculture explains how we can have all of the benefits of natural, perennial ecosystems and create agricultural systems that imitate nature in form and function while still providing for our food, building, fuel and many other needs … in your own backyard, farm or ranch. This book, based on real-world practices, presents an alternative to the agriculture system of eradication and offers exciting hope for our future.

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