From Globe to Google Maps

I learned to love the Earth while studying a globe, now I can see it all on Google maps.

Google Case Study: Initiatives

Google can be the most enlightened power-user on the planet. Because it is so successful, and because it uses a lot of electricity, Google has the opportunity to set a new global standard for clean power.

Google Case Study: Is it Contagious?

The company’s founders seem to be as proud of the company’s culture as they are of its financial success. Can the Google culture persist when the company’s economic power declines?

Google Case Study: Is it Fair?

Google’s unofficial motto, “Don’t Be Evil,” could be expressed as easily in the positive, “Be Fair.”

Google Case Study: Is it Beautiful?

Google’s mission is making information available. That includes all the beauty in the world (along with everything else, of course).

Google Case Study: Background

Conscientiousness is woven into the company culture, quite intentionally. The more prosperous and powerful the company becomes, the more strident the criticism. Any institution as powerful as Google has great potential for evil, and for good.

Case Study Three: The Juggernaut Google Inc.

The decade between the turn of the millennium and 2010 might justifiably be called the Google Decade. The company may have built more influence in less time than any other human endeavor in history.