Changing the Context of Transportation

Cuba's bike transformation was the result of a change in context induced by external forces. It was a disruptive event that forced them to adapt. Here in America, a land of such excess, no such sudden disruption looms (nor could it be predicted, I believe). Our transportation context is centered on the car. Our culture and economy are “driven” by the car. So, how do we create a culture of transportation that is dominated by bicycles?