Toyota RAV4 EV Coming to Market in 2012

Recent reports have incorrectly stated that the 2012 RAV4 EV will only be marketed to fleet and car sharing programs. We’d like to set the record straight.

The Prius Effect

The sales history of the Toyota Prius illustrates an exciting phenomenon: When a new idea or a piece of technology ignites the human imagination, it can spread very rapidly.

Toyota Taps Sun Power Too

Toyota installs a large solar panel system on a California facility, proving its green thumb extends farther than the road.