Most of the things we do to conserve resources and protect the environment are subtle. We remain acutely conscious that all this, combined, still doesn’t make us a truly sustainable business. We have a long way to go. But we’re trying to get there.
One of the best-proven characteristics of our system of business is its contagiousness. The system has proven itself repeatable and contagious across both time and space, across centuries of time and every continent.
Our writers sometimes criticize the system, but everyone understands that the system makes our existence possible. And the more successful our company is within the system, the more influential our work becomes. That's fair, I think.
We try to help people create abundance by both possible methods: by conserving existing resources and by propagating new resources. In other words, the two basic tools at our disposal are conservation and innovation.
Yes, we aspire to beauty. And we create some beautiful things, judging with our own eyes and the eyes of our audiences. But of course it’s only through the ongoing daily aspiration to beauty that beauty is achieved. So, we keep it up.