Most of the things we do to conserve resources and protect the environment are subtle. We remain acutely conscious that all this, combined, still doesn’t make us a truly sustainable business. We have a long way to go. But we’re trying to get there.
One of the best-proven characteristics of our system of business is its contagiousness. The system has proven itself repeatable and contagious across both time and space, across centuries of time and every continent.
If a society decides its human populations can be held within the capacities of local farms to feed them, then our small farms can be replicated into the future, until further notice. I think that’s a very contagious idea.
On every continent in the world there are large regions where a family can, through ingenuity and hard work, provide a lot of its own food in active partnership with the natural environment. And people get excited about that.