A Vision for a Better World, Part 2

For humanity to create a better world, we must address issues of economic equality and limited resources. The natural environment can recover from much damage if we gradually limit the human population and judge business success by quality rather than quantity.

Hitting the Mark

Why is it unrealistic to believe we can agree that clean air and water are important and limited resources? How insane is it to think we could imagine a world of beauty and abundance? That’s what I’m going to aim for.


Every natural environment is beautiful in ways we cannot imagine. We must preserve natural beauty for precisely that reason, because we could not conceive of natural beauty on our own without nature’s inspiration.

Ogden Publications Case Study: Does It Create Abundance?

We try to help people create abundance by both possible methods: by conserving existing resources and by propagating new resources. In other words, the two basic tools at our disposal are conservation and innovation.

Rancho Cappuccino Case Study: Does It Create Abundance?

When my wife and I consider whether Rancho Cappuccino helps create abundance, we need to look at all three underlying questions: Does it enhance natural resources, improving supply? Does it help reduce demand? And, does it help us embrace simplicity?