beautiful and abundant
For children to develop a love of nature and avoid Nature Deficit Disorder, they need to spend more time there.
With the inventiveness of visionaries like Elon Musk, technological advances can help create a better world, while remaining useful and cool.
Inventor and entrepreneur Elon Musk leaves little doubt about how far vision and imagination can take us in addressing ecological challenges.
For humanity to create a better world, we must address issues of economic equality and limited resources. The natural environment can recover from much damage if we gradually limit the human population and judge business success by quality rather than quantity.
Humanity has the power to change and to take the actions needed to foster a healthy planet and a better standard of living for all. Choosing beauty and abundance will ensure a better future not only for humanity, but for the natural environment as well.
I was gratified when, two weeks ago, Consumer Reports announced that the Chevy Volt was the best-loved car in the world among people who drive one – for the second year in a row. I have never loved a car like I love this one. And I have loved some cars.
Why is it unrealistic to believe we can agree that clean air and water are important and limited resources? How insane is it to think we could imagine a world of beauty and abundance? That’s what I’m going to aim for.
Every natural environment is beautiful in ways we cannot imagine. We must preserve natural beauty for precisely that reason, because we could not conceive of natural beauty on our own without nature’s inspiration.
We could feed every hungry person tomorrow but we haven’t collectively decided to do so. In my beautiful vision, we would tolerate nothing less.
Applying human objectivity to the biggest, most intriguing and most definitively human problem, ever, is quite an endeavor.
Google can be the most enlightened power-user on the planet. Because it is so successful, and because it uses a lot of electricity, Google has the opportunity to set a new global standard for clean power.
The company’s founders seem to be as proud of the company’s culture as they are of its financial success. Can the Google culture persist when the company’s economic power declines?
Google’s unofficial motto, “Don’t Be Evil,” could be expressed as easily in the positive, “Be Fair.”
Abundance is the most fundamental building block in the Google DNA.
Google’s mission is making information available. That includes all the beauty in the world (along with everything else, of course).
Conscientiousness is woven into the company culture, quite intentionally. The more prosperous and powerful the company becomes, the more strident the criticism. Any institution as powerful as Google has great potential for evil, and for good.
The decade between the turn of the millennium and 2010 might justifiably be called the Google Decade. The company may have built more influence in less time than any other human endeavor in history.
At work, as at home, the queries have helped us add a number of constructive items to our agenda.
Most of the things we do to conserve resources and protect the environment are subtle. We remain acutely conscious that all this, combined, still doesn’t make us a truly sustainable business. We have a long way to go. But we’re trying to get there.
One of the best-proven characteristics of our system of business is its contagiousness. The system has proven itself repeatable and contagious across both time and space, across centuries of time and every continent.
Beyond salary and benefits are the more abstract but equally important elements that make an employee feel valued.
Our writers sometimes criticize the system, but everyone understands that the system makes our existence possible. And the more successful our company is within the system, the more influential our work becomes. That's fair, I think.
We try to help people create abundance by both possible methods: by conserving existing resources and by propagating new resources. In other words, the two basic tools at our disposal are conservation and innovation.
Yes, we aspire to beauty. And we create some beautiful things, judging with our own eyes and the eyes of our audiences. But of course it’s only through the ongoing daily aspiration to beauty that beauty is achieved. So, we keep it up.
My colleagues and I hoped the small, unconventional company would provide a platform for something bigger – something that could grow.
We have our work cut out for us for many years to come. And for that, we’re grateful.
If a society decides its human populations can be held within the capacities of local farms to feed them, then our small farms can be replicated into the future, until further notice. I think that’s a very contagious idea.
On every continent in the world there are large regions where a family can, through ingenuity and hard work, provide a lot of its own food in active partnership with the natural environment. And people get excited about that.
We’ll be actively engaged in this inquiry for the rest of our lives. It’s a great project, improving the fairness of how we live. It has captured our imaginations.
After a recent talk I gave in San Francisco, a man raised his hand and asked me how I could distinguish between “human slavery and animal slavery.” Now there’s a provocative question.
Fairness is not so much a standard to be achieved as it is a criterion to be interpreted and applied. We strive for fairness, even though it can’t be clearly defined, much less perfected. In the striving, I think we create a better world.
When my wife and I consider whether Rancho Cappuccino helps create abundance, we need to look at all three underlying questions: Does it enhance natural resources, improving supply? Does it help reduce demand? And, does it help us embrace simplicity?
We’re creating beauty more fundamentally, internally, by learning about the place, loving it and treating it with care. Year by year, its beauty is more compelling to us as we know it better. Beauty is, indeed, in the eye of the beholder.
Rancho Cappuccino is what we call our farm, 50 acres of tallgrass prairie a few miles outside Lawrence, Kansas. Farming is the reflection of our value system. Rancho Cappuccino is the vessel for our lives.
Over the next few weeks, I will offer here three case studies of how the queries might direct change within three very different organizations – our own Rancho Cappuccino; the business I run, Ogden Publications; and Google, Inc.
The Africans showed up at our door on a sunny, chilly November afternoon. Two men introduced themselves as Stone and Abraham. In the background stood a young woman with a gregarious little boy, Henry, about 2 years old. They were looking for goats.
So far, technology has accommodated and augmented population growth. We’ve seen our “green revolution” spread across the globe and feed the multitudes. The globe remains, however, a finite resource.
We have no examples of economic growth occurring in the absence of human population growth. Population growth is a Ponzi scheme and we’re setting up future generations as its victims. We are paying into the base of the pyramid with natural resources.
We met Max Gonzales in the mountains of northern New Mexico about 25 years ago. I sometimes wonder if he’s up there this year, in the Cruces Basin or some other isolated mountain valley, listening to radio and dreaming of home.
Our economic dependence on population growth bears a disturbing similarity to a global Ponzi scheme - a scam in which an unethical entrepreneur promises investors big returns, which he fraudulently generates from the contributions of later investors.
Our habitat won’t allow the human population to expand forever. But if the global population stabilizes, we face an unprecedented economic problem. Prosperity depends on an expanding human population to support our expanding global economy.
At first glance George Siemon and Doc Hatfield don’t appear to have a whole lot in common. But George and Doc and a bunch of conspirators are revolutionizing agriculture: they are putting consumers back in touch with the people who grow their food.
Environmentalists are better leaders when we can better love human ingenuity. We will need to form partnerships with the natural world, to ingeniously utilize its resources in ways that preserve its natural productivity.
Environmentalists should strive to understand the joy experienced by the race fan, the motorcyclist and the snowmobiler, and we should use that understanding to stimulate the human imagination in ways that benefit the planet.
If a white midget turkey hen can survive alone in the woods for months, nature’s diverse citizenry will find new ways of thriving on a warmer planet, a wetter planet, a drier planet or a colder planet. They’ve done it before.
Many farms of the 21st Century are, comparatively speaking, biological wastelands. Plowed, fertilized and cultivated from property-line to property-line, much of the world’s most productive land has been stripped of its wildlife.
Our innovations have made possible a rapid expansion in the quantity of human life on earth. But the same technological foundation is used, with equal facility, to improve and sustain the quality of human life.
Human history gives us plenty of evidence to support a pessimistic outlook, but history also gives us plenty of reason for optimism. On the humble foundation of skin clothing and bone jewelry we have built a wondrous technological superstructure.
An alien biologist visiting from a distant planet might look at the remarkable similarities in our physiology and conclude that chimps would live pretty much as humans do, only more simply. But there’s something definitively, well, human about us.
Evidently when it comes to visualizing our future, a lot of people expect the worst and are inclined to leave it up to God. It is up to God, of course, but God gave us two eyes in the front of our heads to look forward and prepare for what’s to come.
I realize that if I provide an example for the pursuit of fairness in the world I will be inviting dissent. But maybe an idealistic endeavor, like the international Fair-Trade movement, can at least illustrate the aspiration toward fairness.
I was 9 when Mr. Posey “hired” me. Once I was certain he wouldn’t chase me off, I started spending nearly every spare moment there. It was my first job, and I loved it.
Conservation, while not a complete solution to our resource issues, is a key strategy for creating abundance.
Our collective vision should incorporate the aspiration toward beauty in every human community around the world.
Enormous obstacles form a barrier that effectively blocks our view of the future. Even if we dream up a beautiful and abundant vision for our future, can we see the path from where we are today to that future past these big obstacles?
Humanity has the technological and intellectual capacities to preserve for our great-grandchildren a world teeming with life and human prosperity. Why would we plan for anything less?
We don’t have a positive vision for our future, but we can picture a lot of different ways in which things may go badly for us. This lack of a positive vision seems dangerous to me because we so often realize what what we visualize.
We are unique and brilliant creatures. Humanity has expanded into every corner of the planet. With our extraordinary tools, we are stronger and faster than any other species. And we are improving.
Once our bodies and our imaginations are engaged, the incremental change begins. Then it gets easier and easier to envision humanity occupying this planet–this beautiful, abundant planet–far into the future.
Bryan Welch's book, Beautiful and Abundant, provides a framework for understanding and evaluating ecotourism's impact on Costa Rica's Osa Peninsula.