Are We Putting the Renewable Energy Cart before the Horse?

Reader Contribution by Staff

There’s a ton of activity right now aimed at increasing the number of renewable energy educators and trained installers throughout the United States, admittedly, even at educational institutes like mine, The Evergreen Institute’s Center for Renewable Energy and Green Building.

As important and exciting as this training is, I’m afraid we’re putting way too much of our energy into the creation of a well-educated pool of teachers and renewable energy professionals and nowhere near enough energy into creating market demand. We’re training professionals, but not creating anywhere near enough interest among potential homeowners and business owners – people who could benefit greatly from efficiency and renewable energy.

Bottom line: I’m afraid that, after a brief surge in enrollments in courses, many programs are going to wither and die. Why?
I am concerned that recent graduates of our programs will be terribly disappointed when they cannot find jobs in energy efficiency, solar electricity, wind energy, or other renewable energy fields.

To resolve this potential problem, The Evergreen Institute is embarking on an active campaign to bring the message to the people, notably that energy efficiency and renewable energy systems can make sense – on a variety of levels, economics being one of them. We’re even offering some free workshops to get people interested in what’s available!

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