KOR Launches Nava — The Bottled-Water Killer


| 4/30/2013 12:00:00 AM


Tags: Sustainable Living, Water Conservation,

Nava

KOR unveiled its latest innovation, the Nava: a filtering bottle that provides the ultimate in style and convenience for consumers seeking an alternative to bottled water. Nava contains its own replaceable filter that lasts three months under normal use, replacing 300 disposable water bottles and saving consumers up to $400 in bottles water purchases. 

With Americans consuming and disposing of 20 billion plastic bottles each year — only 25% of which are recycled — the need for alternatives is greater than ever.

“Thirty years ago, the bottled water industry barely existed. Today, it’s a 10 billion dollar moral hazard. By providing a stylish, convenient alternative, we think Nava can turn back the clock on bottled water,” said KOR Co-Founder and President Paul Shustak.

Nava’s activated carbon filter is made from coconut shells, which are widely recognized as the most effective material for carbon filtration after harvesting, the shells are converted to activated carbon using a proprietary process that minimizes greenhouse gas emissions. Unlike coal, which takes millions of years to form and may contain heavy metals, coconut is a renewable and health-safe resource. Nava’s filter has been independently testes to exceed NSF 42 standards for chlorine taste and odor removal.

With Nava expected to become available in July, KOR is taking the unique step  of launching Nava pre­sales on Kickstarter.




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