Ever increasing energy costs have caused consumers to take a
serious look at the solar alternative,” said George Briewa, NASS CEO “Our new
solar store brand will clearly communicate where homeowners can come to get
expert assistance and high-quality solar products.
NASS is a network that is an outgrowth of a group of well
established, locally owned Hearth & Home stores. NASS is creating a
nationally recognized solar store brand to meet the solar energy needs of each
community by providing solar PV and solar thermal from reputable and trusted
sources. The growing NASS network currently includes 26 brick and mortar Hearth
& Home, HVAC or alternative energy stores, with more stores coming very
The highly fragmented solar industry is currently undergoing
a fundamental change. With the abundance of federal and state tax incentives,
homeowners and small businesses now realize the full potential of solar power.
The North American Solar Stores network recognizes the vast benefits solar
energy provides for the general public and works to assist consumers by making
solar easily understood and accessible.
Each solar store sends their solar technicians to continuing
education classes and field training to learn about the latest solar technology
and solar installation best practices. The mandatory on-going training through
the NASS Solar Training Institute in Madison,
WI guarantees consumers will
receive the best assistance and knowledge at any of the NASS locations.
The NASS mission is to provide consumers and small
businesses with the resources to carefully guide consumers through the solar
The NASS solar store network provides four distinct
advantages for solar consumers.
Collective Buying Power
The size of all of the North American Solar Stores together
allows the network to negotiate large-scale purchases of high quality solar
components for a lower cost. Each store then capitalizes on the shared buying
power and offers prices competitive with all other local solar retailers to
Highly Trained Professionals
Each of the member solar stores have their own installation
and service crews to operate their long standing businesses, so adding rooftop
solar panel installation and servicing to their repertoire is easily
accomplished with the specialized NASS training. These service technicians also
have a solid understanding of the various mechanical systems in each home,
which allows them to easily navigate the intricacies of solar installations.
Each solar technician is required to attend hands on training and education at
the NASS Solar Training Institute in Madison,
WI. These on-going training
courses guarantee that every consumer who visits a NASS network store will
receive the best service in the industry.
The NASS curriculum was created under the direction of ISPQ
Certified Master Trainer, Chris LaForge in partnership with the MREA (Midwest
Renewable Energy Association). The Solar Training Institute has a rigorous
schedule of requirements that provides our professionals with a real
competitive edge over other solar providers. Best practices are shared throughout
the NASS network building continuously on our commitment to continuing
Strong Local Reputation Backed by a Nationally Recognized
Many other solar energy equipment providers lack a
successful track record and reputation. However, NASS partners exclusively with
existing well established stores, so each brick and mortar solar store in the
network has been in business for years operating in a related alternative
energy industry. These stores have spent
many years establishing a reputation of high quality service and customer
satisfaction in their local community and continue to meet this high level of
customer satisfaction in the solar industry.
Consumer Focused Retail Model
While large-scale solar projects have dominated solar news,
a sustainable future lies in the hands of the everyday consumer. NASS strives
to help consumers adopt an economical alternative energy resource. NASS helps
consumers incorporate solar into their home improvement strategy, by making
solar understandable and accessible to all homeowners and small business
NASS member stores are currently located in Alaska,
Arkansas, Connecticut, Delaware, Iowa, Illinois, Indiana, Kentucky,
Massachusetts, Minnesota, New Jersey, New York, Ohio, Oregon, Pennsylvania,
Vermont, Wisconsin, and the provinces of British Columbia and Ontario. There
are also NASS locations coming soon in many other states and provinces across North America.
Learn more on the NASS Solar Stores Website
This press release is presented without editing for your information. MOTHER EARTH NEWS does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before
deciding to purchase.