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Whole Foods Submits Products for Non-GMO Verification

7/31/2009 12:00:00 AM

Tags: whoel foods market, genetically modified organisms, organic products, organic

We all want to buy local and organic produce whenever possible, and that’s getting easier as many grocery stores now label their fruits and vegetables. But how do I know if I’m buying genetically modified produce? Keeping genetically modified organisms (GMOs) off my family’s dinner table just got a little easier—at Whole Foods, at least.

whole foods market
Shoppers pick up natural and organic food at Whole Foods in New York. Photo Courtesy Whole Foods. 

Whole Foods Market recently announced it will submit its private-label (store brand) products to the Non-GMO Project’s Product Verification Program (PVP). The Non-GMO Project is a nonprofit organization made up of manufacturers, retailers, processors, distributors, farmers, seed breeders and consumers who advocate natural and organic products produced without genetic engineering. The group worked with the Global ID Group, an international non-GMO testing organization, to create the PVP. 

The voluntary program analyzes products by performing on-site audits and DNA testing of any ingredient known to be at high risk for genetic contamination. Products that meet the standards are entitled to carry the Non-GMO Project’s compliance seal. The first Whole Foods products verified by the Non-GMO Project are expected to hit stores before year’s end. 

The U.S. Department of Agriculture’s (USDA) organic standards require organic producers to comply with certain non-GMO requirements, but no standards exist for labeling GMOs in non-organic products. The majority of Whole Foods’ private label products are not USDA certified-organic,  meaning many products may contain GMOs. Products labeled as “natural” are often produced on large industrial farms using pesticides, chemical fertilizer, hormones and genetic engineering.

What do you think about Whole Foods’ pledge to verify its products as GMO-free? Tell me about it in the comment section.

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7/11/2013 1:50:21 PM

There was a time when Whole Foods stated that GMO's and generic could co-exist.  When they came out with that statement I immediately stopped shopping at their stores.  It seems that they may have seen the light with their efforts to get gmo free certification.  I will monitor their efforts and see if it is once again a place to shop.

7/11/2013 1:47:25 PM

There was a time when Whole Foods stated that organic and GMO could co-exist.  When they came out with that statement I stopped shopping their stores and asked family and friends to boycott them also.  It seems that maybe they have seen the light and I will monitor their efforts before I start shopping their stores again.


9/1/2011 9:55:48 AM
This article was posted originally in July 2009. The 2009 announcement page is no longer live on the Whole Foods site.

8/27/2011 3:29:59 AM
Interesting that the above link does not exist! A weak attempt at discrediting Whole Foods! I am very pleased at the continual progress they make, as issues arise. There is new info coming out all the time, and Whole Foods are at the forefront of most of it. I trust them more than I do most companies, the FDA, etc., as they have fought a good fight against humongous odds, for the well-being of their patrons. I am a long-time supporter of Whole Foods and what they stand for , and I intend to stay that way for a long, long time.

3/30/2011 3:16:45 PM
This is great news being that 3 months ago an executive from Whole Foods said, "GMO products aren't considered NOT natural!" Read more about it here:

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