All across the country, a movement of food lovers is cooking
up something wholesome and flavorful. Dubbed “Generation Fresh,” this movement
isn’t about an age group: it’s a state of mind. It’s a commitment to eating
better on their own terms by making more meals at home — because they believe
home cooking with real ingredients is inherently healthier. That’s why
McCormick, a global leader in flavor, is celebrating Generation Fresh and
inspiring people to make more healthful meals at home with the help of
flavorful herbs and spices.
“Key to the Generation Fresh mindset is the idea that great
flavor can support positive changes to the way we eat,” says Chef Mark Garcia,
of the McCormick Kitchens. “By adding herbs and spices, it’s easy to make
healthy foods more flavorful and a smart way to freshen up your family’s
standby recipes while gradually reducing reliance on sugar, sodium (salt) or
McCormick wants to empower Generation Fresh to make healthier
meals at home while still feeling confident that freshened-up versions of their
go-to recipes will still rank as family favorites. “Simple changes can make a
big difference in the healthfulness of everyday meals,” continues Garcia. “For
example, it’s easy to make recipes like spaghetti a whole lot healthier and
more flavorful with just a simple change. Try replacing the meat in your sauce
with healthy veggies and pump up the flavor with spices like oregano, garlic
powder and crushed red pepper.”
Join Generation Fresh
Living the Generation Fresh lifestyle is about making small,
everyday changes that can add up to big results. Mother/son blogger duo Recipe
Girl and Recipe Boy have done it in their kitchen, and they’re encouraging
fellow home cooks to join Generation Fresh by showing them how to make and
enjoy more delicious, healthier food.
“It’s very important to pass on healthy cooking and eating
habits to my son,” says Lori Lange of RecipeGirl.com. “Generation Fresh proves
that eating healthier can be really flavorful — and my son is a big fan of
that. We’re both living healthier lifestyles because of it. Cooking together has made our meals more fun
For freshened-up family favorites you can try at home, look
no further than the Generation Fresh Look Book on McCormick.com, a visual
collection of tempting, better for you recipes from the McCormick Kitchens,
Recipe Girl, Recipe Boy and others from Generation Fresh. Try Tuscan Pasta,
Oven-Fried Chicken or Chicken Chili with Black Beans & Corn with simple
tips like these:
For pasta night, load your sauce with veggies like zucchini,
mushrooms and onions instead of meat. Build layers of rich flavor with garlic
powder, black pepper and McCormick Perfect Pinch® Italian Seasoning.
Replace the heavy breading on chicken tenders with a flour
mixture spiced with paprika, black pepper, and oregano. Bake it in the oven to
reduce fat and calories.
For a delicious twist on traditional chili, try using
boneless, skinless chicken breasts with black beans and corn. Pump up the
authentic Southwest flavor with cumin, garlic powder and red pepper.
Pin it to Win it!
Inspired to join Generation Fresh? Share your passion for
freshened-up recipes on Pinterest and you could win a Generation Fresh gift
pack. Entering is easy. Just repin recipes from the McCormick Spice “GenerationFresh - Pin it to Win It!” board to one of your own with hash tag #GenFresh
for a chance to win. The contest began September 25, 2012 and will run through
the end of October.
For more fresh ideas and recipes, plus tips and videos,
visit McCormick.com, Facebook.com/McCormickSpice, Pinterest.com/McCormickSpices
and follow us on Twitter @Spices4Health.
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