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Mother Earth News Fair

Our FAIRS bring living wisely to life with hands-on workshops in organic gardening, country skills, renewable energy and more.


Seven Springs Speaker Spotlight: James Farmer, Local Foods Marketer

I am going to be talking about what the consumers say are the benefits of shopping at the farmers' market or subscribing to CSAs. I will also present some details on what they don't like too. A second presentation will focus on marketing local foods for sale through farmers' markets and CSAs. This will include direct marketing techniques, as well as the consumer values and motivations as they pertain to each venue.

Ideas that are based on research, based on direct consumers. In particular, I am excited to discuss the significance of social media in local foods.

My wife and I once had a small CSA/farm in southern Indiana and became quite passionate about local foods with the arrival of our first child. Since then I have expanded my research to include local foods and organic production. Currently, I am the advisor to Miller Farm, Earlham College's student run agriculture living and learning center.

Fairgoers should attend my presentations to learn more about the benefits of farmers' markets and CSAs, as well as ways for attracting and keeping consumers. CSAs, specifically, have a rough go at retention. Hopefully we can shed some light on this issue.

We will be driving a 12 passenger van that will have 8 college students, my wife, two children (Samuel and Caroline), and myself.

Learning about sustainable agriculture to apply it to Miller Farm, and sharing the experience with my family and students.

Soak up as much as you can: there is plenty of time for rest on the way home.

My family, we would have a lot of fun.

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Please visit the FAIR website for more information about the Seven Springs, Pa. FAIR September 24-25, and upcoming FAIRs in other locations. Tickets are on sale now.

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