The Cornucopia Institute Reveals Cereal Crimes

Thanks to some deceptive marketing techniques, your favorite “natural” cereal may not be what you thought it was.
From the Cornucopia Institute
February/March 2012
Add to My MSN

The Cornucopia Institute’s recent report emphasizes that cereal box labels should be read carefully — “organic” and “natural” are not synonyms.

Content Tools

A new report from organic industry watchdog the Cornucopia Institute reveals deceptive marketing practices by some of the nation’s largest breakfast cereal manufacturers.

Cereal Crimes: How ‘Natural’ Claims Deceive Consumers and Undermine the Organic Label — A Look Down the Cereal and Granola Aisle details how prominent food companies are attempting to create the illusion of equivalence between “natural” and “organic” labels to mislead consumers.

Companies such as Kellogg’s, Quaker Oats (PepsiCo), Barbara’s Bakery and Whole Foods Market offer products contaminated with agrochemicals and genetically engineered organisms, yet promote them as “natural.” To help consumers make informed purchases, “Cereal Crimes” is accompanied by a score card rating various cereal brands on their support of true organic practices. Learn more in the Organic Cereal Scorecard.

Post a comment below.


Wally O'Brien
2/16/2012 4:14:27 PM
I've worked in the food ingredient industry for 30+ years. Part of the problem is that science is usually ahead of the food laws. I worked for a company that processed fish for fish oil. We tried to have the oil certified as organic. We found out that wild caught fish couldn't be certified as organic since the organic certification agencies didn't know what chemicals the wild fish might have. At the same time, farm raised fish and its oil, could be certified. This despite the fact that there could be farm field runoff that could contaminate the fish. Never quite figured out that one.

Subscribe Today - Pay Now & Save 66% Off the Cover Price

First Name: *
Last Name: *
Address: *
City: *
State/Province: *
Zip/Postal Code:*
(* indicates a required item)
Canadian subs: 1 year, (includes postage & GST). Foreign subs: 1 year, . U.S. funds.
Canadian Subscribers - Click Here
Non US and Canadian Subscribers - Click Here

Lighten the Strain on the Earth and Your Budget

MOTHER EARTH NEWS is the guide to living — as one reader stated — “with little money and abundant happiness.” Every issue is an invaluable guide to leading a more sustainable life, covering ideas from fighting rising energy costs and protecting the environment to avoiding unnecessary spending on processed food. You’ll find tips for slashing heating bills; growing fresh, natural produce at home; and more. MOTHER EARTH NEWS helps you cut costs without sacrificing modern luxuries.

At MOTHER EARTH NEWS, we are dedicated to conserving our planet’s natural resources while helping you conserve your financial resources. That’s why we want you to save money and trees by subscribing through our earth-friendly automatic renewal savings plan. By paying with a credit card, you save an additional $5 and get 6 issues of MOTHER EARTH NEWS for only $12.00 (USA only).

You may also use the Bill Me option and pay $17.00 for 6 issues.