Thanks to some deceptive marketing techniques, your favorite “natural” cereal may not be what you thought it was.
The Cornucopia Institute’s recent report emphasizes that cereal box labels should be read carefully — “organic” and “natural” are not synonyms.
PHOTO: FOTOLIA/RAFA IRUSTA
A new report from organic industry watchdog the Cornucopia Institute reveals deceptive marketing practices by some of the nation’s largest breakfast cereal manufacturers.
Cereal Crimes: How ‘Natural’ Claims Deceive Consumers and Undermine the Organic Label — A Look Down the Cereal and Granola Aisle details how prominent food companies are attempting to create the illusion of equivalence between “natural” and “organic” labels to mislead consumers.
Companies such as Kellogg’s, Quaker Oats (PepsiCo), Barbara’s Bakery and Whole Foods Market offer products contaminated with agrochemicals and genetically engineered organisms, yet promote them as “natural.” To help consumers make informed purchases, “Cereal Crimes” is accompanied by a score card rating various cereal brands on their support of true organic practices. Learn more in the Organic Cereal Scorecard.