Architecture 2030 Challenge for Products Issued Today

http://www.motherearthnews.com/green-homes/architecture-2030-challenge-for-products-issued-today.aspx

Today Architecture 2030, a non-profit, non-partisan organization established in response to the climate change crisis by architect Edward Mazria, issues its 2030 Challenge for Products, a plan to dramatically reduce greenhouse gas emissions resulting from the manufacturing and transportation of building products.

Architecture 2030 aims to reverse the growth rate of greenhouse gas emissions through improvements in raw resource extraction, manufacturing, transportation, construction, usage, and end-of-life strategies for building products. The 2030 Challenge for Products asks the global architecture, planning, design, and building community to adopt the following targets:

--Products for new buildings, developments and renovations shall be specified to meet a maximum carbon-equivalent footprint of 30 percent below the product category average.

--The embodied carbon-equivalent footprint reduction shall be increased to 35 percent or better in 2015; 40 percent or better in 2020; 45 percent or better in 2025 and 50 percent or better in 2030.

Healthy Building Network and BuildingGreen will support the initiative. BuildingGreen will devote a webpage to the Challenge, providing news on measurement efforts and a forum to discuss them. Healthy Building Network president Bill Walsh stated: “At HBN, we've long been concerned about the significance of climate change gas emissions in the building product manufacturing sector and have been concerned about the lack of useful data and consistent guidelines for carbon calculations that have hampered efforts to assess carbon footprints of products. This initiative has the potential to generate the type of credible and transparent carbon information needed to fill an important gap in our understanding of building product impacts on the environment and human health.”

2030