Google Case Study: Is it Beautiful?

http://www.motherearthnews.com/nature-and-environment/google-case-study-is-it-beautiful.aspx

Hummingbird photo by Bryan WelchGoogle’s mission is making information available. That includes all the beauty in the world (along with everything else, of course). Without question, our ability to craft a collective vision of beauty depends on the existence of a “collective.” Today the global collective depends on efficient Internet search more than any other source of information. 

When my wife and I get ready to plant some flowers around the farm, we sometimes use Google or one of its competitors to track down the varieties we want. When we redecorate our home we search the Internet. We found the company that provided our cork flooring through Google. Our drapes and our newest lighting fixtures we found, initially, through Google. 

More importantly, a beautiful new image or idea can be distributed, around the world, more quickly by Google than any other institution past or present. 

That’s a lot more important than the architecture at the Googleplex.  


Bryan Welch is the Publisher and Editorial Director of Ogden Publications, the parent company of MOTHER EARTH NEWS. Connect with him on .

For further optimistic discussion about our future, read Beautiful and Abundantby Bryan Welch and connect with Beautiful and Abundant on Facebook.