THE EVOLUTION OF JEANS
CLOTHES THAT WORK
by Jan Adkins
American History 501
Samoans have lavalavas. Greeks have pom-poms on their
shoes. Japanese have kimonos. Austrians have those Chico
Marx hats but with deer fir pins. Out of our melting pot
and our push west came the clothes that are a part of
the American image.
If you could take the hand of an angel and fly back to your
own best day, it is doubtful that you would be wearing a
three-piece suit. No, I don't mean your wedding day, but
the day you felt yourself most comfortable and full of
purpose. Chances are, you would have been wearing a pair of
jeans. Blue jeans, Levi's, dungarees, denims: cotton work
trousers of heavy blue drill that gain comfort and
character with age.
Downstairs, I have a drawerful of old jeans that I can't
bear to throw out. Jeans live with you so intimately that
they take on a life of their own. Haven't you ever reached
for a pair of gabardines with the intention of attending a
meeting, when a pair of jeans, hanging in the closet with a
ranger belt already looped through, stopped you:
Whoa,pilgrim.Look out that window. That's some day,
right? Hang those clerking pants back up and let's get out
of here.
In 1853, a Bavarian immigrant named Levi Strauss, an astute
merchant in San Francisco, responded to the gold-rush need
for tough miner's clothes. He had his stock of brown cotton
tent canvas run up as plain trousers, no belt loops and no
back pockets. A cinch belt in the back kept them up.
Scrabbling among too many rocks and too little gold,
crawling along shafts, wrestling timber supports and balky
dray mules, Strauss's "overalls" lasted. They were cheap
and they felt good.
Strauss switched to denim ( from serge de Nimes ,
a twill made in southern France) and had it dyed in
reliable, uniform indigo. By the I860s, Levi Strauss's blue
pants were daily wear for miners and farmers and cattlemen
throughout the West. In 1873 he bought, for $69 — the
price of the patent application — an idea from a
Russian immigrant tailor in Reno for making miner's pants
stronger by riveting the critical seams. They were
nicknamed jeans after the city of Genoa, where sailors wore
blue cotton canvas.
By 1880 the Levi was full-blown, with orange stitching
(including the trademark "arcuate" design across the back
pockets, once the functional anchor for pocket lining), bar
tacking, rivets, watch pocket and the "Two Horse" leather
patch. Lot numbers are assigned to products and, for the
OI-weight denim used, the "waist-high overalls" are called
501s. It's true; more so than most of the thin ghosts we
call up for our heritage, Levi's are rooted in the real
stuff.
Henry David Lee was another kind of merchant. He started
out in Ohio selling kerosene and moved west to Salina,
Kansas, with a small bundle of venture capital. The H.D.
Lee Mercantile Company sold fancy canned goods and offered
a line of Eastern work clothes. When shortages and shipping
didn't suit Henry David, he set up his own garment works,
producing overalls, jackets and dungarees. Dungarees refer
specifically to cotton drill pants without bib fronts, and
generally to the rough blue cotton cloth named for the
dyer's section of Bombay— Dungri
—where it originated. Lee's chauffeur probably came
up with the Lee Union-All, a denim coverall that became the
uniform of mechanics and other workers in grimy
environments. Later, it evolved into the flight suit.
In the 1920s, about the time Lee was introducing the first
zipper fly, Levi Strauss was deleting the crotch rivet.
Chafed horsemen had pressed the company for years to remove
it, but it took a fly-fishing trip by the chairman of the
board to do so. As he crouched near a campfire listening to
a story, that central copper rivet heated up nicely. The
chairman bolted upright—and the rivet went. Later,
with the universal acceptance of jeans, the back-pocket
rivets that scratched school desks, dining room chairs,
saddles and car fenders became extinct.
Jeans do more than cover your body. They hold you. They
support and comfort, they remind you that you are girded
for the struggle. Putting on jeans makes a rough morning
easier.
They take your measure and keep your faith. Jeans mold to
you and become yours alone. If you eat too much, they tell
you, Hey, back away from the trough, Hoss, you're
straining the measure. Their blue color, in all its
variations, suits any kind of day. They look fine over
Bally loafers or Chippewa workboots, under a Redskins
sweatshirt or a Harris Tweed jacket. They are easy,
unstrained, unpretentious. They are egalitarian; it is a
severe test of Thomas Jefferson and not of jeans that I
cannot picture that gentleman farmer in a pair of Levi's.
Between Lee Riders and Levi's you must make your own
choice. (Land's End, L.L. Bean and others are a mail-order
alternative.) All are sturdy and authentic. Lee claims a
better-designed crotch. Good. Levi's are undoubtedly the
original. Good. Lee pays great attention to women's fit and
makes six grades of embrace from baggy to epidermal. Good.
I would no more suggest a preference in this matter than I
would suggest whether you wear boxers or briefs.
There is a down side to jeans. All that holding and
comforting can, like an over-attentive spouse, get in your
way. The very cling that you can lean against takes effort
to overcome. Jeans are not the best climbing gear.
Straining your knee up to and past your belt, sometimes
necessary in scaling a peak like the Devil's Needle, wears
on you after a few hours of moving vertically. In addition,
jeans can be hot, so they may not be the prime choice for
heavy work in the sun.
We go back to our heritage. Who works hard in the sun? The
fanner. What does he wear? Bib overalls.
Americans find it easy to adopt cowboy jeans as their own
but it takes a big man to wear bib overalls. I happen to be
wearing a pair now. There is much to recommend in these
Oshkosh B'gosh bib-front blues. The bib is probably a
vestige of protection for walking through fields of corn
leaves, or a response to the railroader's need to lean
against and over greasy machinery. Unlike jeans' gun-belt
tightness around the center of gravity, bibs and their
suspenders have a looser, more general embrace. Like the
Bedouin burnoose, it promotes circulation. Bibs are
designed around a walking, stooping, reaching man, rather
than around a riding man.
When wearing jeans, you can carry some folding money ("Keep
the change, I'm wearing jeans."), a bandanna, a stockman's
knife that wears through the pocket in about 10 minutes, a
pocket watch that can withstand several atmospheres of
compression, and a note from the foreman. A wallet in the
hip pocket looks like a misplaced pacemaker and galls the
buttocks. Now, in these bib overalls, I've got room for a
socket set and a desk encyclopedia. I've got pockets down
there for folding carpenter's rules, loops here for
hammers, buttonholes up here for my railroad watch fob
(engineers and brakemen always wore bib overalls),
pockets toward the rear for bandanna and notebook. These
things feel good, too.
The only down side is that I catch myself in a passing
mirror a few times a day and do a classic double take. At
first glance, I look like a cartoon. At second glance, I
look like a refugee farmer. But careful examination reveals
a confident man concerned with his own comfort and cargo
capacity, a man who is no slave to fashion. It takes a big
man to wear bib overalls.
Oshkosh B'gosh turns out bibs for men, women and tiny
children in several colors and in their "hickorystriped"
railroad blue and white. They also make "painter's pants":
work pants with a free and easy cut. The Oshkosh product is
strong and durable. There are plenty of stories from the
manufacturer about inhabitants of bib overalls who fell
from trains, horsedrawn harrows and quarry lifts only to be
saved by the strength of their Oshkosh B'gosh garments. No
stories exist about all the switchmen and combine operators
who were standing about musing on whatever when a passing
freight or harvesting arm grabbed them by the bibs and took
them away into that eternal silence. I'm not sure I would
operate the kind of machinery that warns against "loose
clothing" while wearing bib overalls.
The clothing industry is braced for the wave — soon,
this reporter is informed — of bib overall fashion.
NATO has been braced against a similarly foretold wave for
40 years. I like bibs; they are comfy and commodious and
they make a jingling noise with their metal fittings when I
walk. I do not think, though, that the image of the
farmer—as honorable and essential as he is—will
supplant the headier concept of the cowboy as the
quintessential American male. Even in deep farm country,
where pig sties and indignant skunks perfume the night air
over plowed fields, the plowman changes out of his bib
overalls and into his 501s, his cowboy boots and his
go-to-meeting high-roller hat before he heads for Sally's
Crossroads Tavern. We can all use a little heritage on a
good night.