FOR IMMEDIATE RELEASE 
Pickin’ Chicken app on iTunes 

CONTACT: 
Bill Uhler, general manager, Mother Earth News: 785-274-4301; buhler@ogdenpubs.com 
Brandy Ernzen, brand manager: 785-274-4304; bernzen@ogdenpubs.com  

MOTHER EARTH NEWS UPDATES PICKIN’ CHICKEN APP 
Version 1.1.4 expands functionality to help users choose best breeds for their needs  

Pickin' Chicken app 

TOPEKA, Kan. (Oct. 21, 2011) — Mother Earth News, the longest-running publication dedicated to sustainable lifestyles, and Funny Farm Industries today launches upgrades to the Pickin’ Chicken app in the Reference section of Apple’s App Store. Download price remains $2.99.

With Pickin’ Chicken, everyone from full-time farmers to backyard chicken enthusiasts and 4-H members can research breeds from their iPhones, iPads or iPods.

Pickin’ Chicken now features an illustrated guide to 82 chicken breeds and more than 100 varieties, with 250-plus updated photos. Users can find the ideal chicken breed for eggs, meat, personality or any combination based on results from 16 searchable characteristics.

“These upgrades make finding the right chicken breeds for your needs even easier, helping both new and experienced chicken owners get the most out of owning chickens,” says Bill Uhler, Mother Earth News general manager.

The app’s “Eggspert” advanced search has added criteria for Comb Type and APA Listing. Users also can search for characteristics such as Breed Name; Growth Rate; Temperament; Climate; Heritage/Rare Breeds; Foraging Instincts; Sex Linked; Housing Suitability; and Egg Lay Rate, Size and Color.

Each search result listing includes a thumbnail photo, the breed name, heritage, icons for egg size and color, and the weight at harvest time. Selecting any of the breed listings brings up a summary, as well as a detailed entry on that particular breed of chicken, with full-screen photos and information from the American Livestock Breeds Conservancy if the breed is rare or endangered.

Pickin’ Chicken also features an editable Favorites library, a browsable alphabetical listing of chicken types, a glossary of terms, educational resources, tips on chicken care, a link to upload the user’s own chicken photos, an integrated Twitter link, and an opportunity to subscribe to a free e-newsletter.

Media review copies are available upon request.

About Mother Earth News 
Mother Earth News (www.MotherEarthNews.com) is the Original Guide to Living Wisely. Topics include organic gardening, do-it-yourself projects, cutting energy costs, using renewable energy, green home building and rural living.

About Ogden Publications 
Ogden Publications Inc. (www.OgdenPubs.com) is the leading information resource serving the sustainable living, rural lifestyle, farm memorabilia and classic motorcycle communities. Key brands include Mother Earth News, Natural Home & Garden, Utne Reader, Capper’s and Grit. Ogden Publications also produces environmentally friendly housewares through Natural Home Products LLC, and provides insurance and financial services through its Capper’s Insurance Service division.

About Funny Farm Industries
Located in Austin, Texas, Funny Farm Industries (http://funnyfarmind.com/) is a privately funded company focusing on providing tools and resources for the urban farmer.

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Feature Highlights:
* Search for chickens using a question-and-answer approach
* Pinpoint eggspert search for the power chickenist
* Browse more than 82 breeds and their varieties alphabetically
* Track favorite breeds
* Find detailed information on every breed
* View more than 250 chicken photos with multiple varieties for each breed
* Access additional resources for chicken care

Device Requirements:
* iPhone, iPad or iPod touch
* iOS 3.0 or later
* 9.9 MB



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