Bryan Welch, author:, (785) 274-4308
Brandy Ernzen, brand manager,, (785) 274-4304

Mother Earth News publisher Bryan Welch’s book counters ‘doom-and-gloom’ environmentalism with new paradigm 

Beautiful and Abundant cover 

TOPEKA, Kan. (Feb. 15, 2011) — Everywhere we turn today, heated rhetoric, hand-wringing and short-term fixes hamstring the global dialogue about the environment.

Humanity needs a collective positive vision to inspire constructive engagement and positive change.

In his new book, Beautiful and Abundant, Bryan Welch explores the power of human visualization and offers an engaging and practical method for building a collective vision of human sustainability one person – and one endeavor – at a time. Welch argues that conservation alone can’t provide humanity with a sustainable, prosperous future. Before society can invent that future, it needs an inspiring vision. Welch challenges readers to address the big picture: What kind of world do we want to live in?

“Too many environmental commandments begin with ‘Thou shalt not.’ Our negativity has prevented our ideas from catching on,” Welch says. “If we want to involve people in the invention of a sustainable, prosperous future, we need a different approach.”

Welch asks four questions as touchpoints in the exploration of humanity’s future:
•  Is it beautiful? If the future lacks beauty, would anyone want to live there?
•  Does it create abundance? Humanity needs a surplus of natural resources to perpetuate its innovation and creativity. 
•  Is it fair? Individuals are only willing to make a personal sacrifice for the greater good if they feel that they benefit from that greater good.
•  Is it contagious? To create major change, society needs ideas that catch on. Great conservationists have to be great communicators. 

Beautiful and Abundant sells for $25.95 and is available through or at (800) 234-3368.

About author Bryan Welch 
As a writer, farmer and media executive Bryan Welch is known for his optimism, sense of humor and his commitment to empowering people to live their own versions of the good life. Welch runs Ogden Publications, publishers of Mother Earth News, Natural Home, Utne Reader and other media brands. He holds a master’s degree from Harvard University where he studied media policy and management. Welch serves on the boards of directors of MPA – The Association of Magazine Media, the Social Venture Network and the Down Home Ranch Foundation. He and his family raise grass-fed cattle, sheep, goats and free-range chickens at their farm, Rancho Cappuccino.

About Mother Earth News  
Mother Earth News ( is the Original Guide to Living Wisely. Topics include organic gardening; do-it-yourself projects; cutting energy costs; using renewable energy; green home building; and rural living.

About Ogden Publications Inc. 
Ogden Publications Inc. ( is the leading information resource serving the sustainable living, rural lifestyle, farm memorabilia and classic motorcycle communities. Key brands include Mother Earth News, Natural Home, Utne Reader, Capper’s and Grit. Ogden Publications also produces environmentally friendly housewares through its Natural Home Products LLC subsidiary, and provides insurance and financial services through its Capper’s Insurance Service division.

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Book Details
Publication Date: December 2010
Publisher: B&A Books
ISBN: 978-0-615-42129-2
LOC CN: 2010917218
Hardcover, 5 ½” x 8 ½”
310 pages
$25.95 US

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