Mother Earth News names Viroqua to annual “Great Places You’ve Never Heard Of” list
National publication honors the Wisconsin city’s commitment to local business, sustainable farming practices
TOPEKA, Kan. (July 21, 2008) — With a tag like “The Town That Beat Wal-Mart,” you’d expect big-city firepower. In reality, Viroqua, Wisc., just wanted to ensure that its quality of life didn’t fall prey to outside corporations. This devotion to local flavor — both literally and figuratively — lands Viroqua on Mother Earth News’ third annual “Great Places You’ve Never Heard Of” list. Mother Earth News, the world's leading magazine dedicated to sustainable living, features nine selected communities in its August/September issue, on sale July 29.
Author David Wann cites Viroqua’s steadfast support of local, organic farmers — the Organic Valley cooperative headquarters are nearby — and savory handmade cheese from the local co-op as a few of the reasons to spotlight this town of 4,383.
The annual Great Places list serves as a fun way to recognize smaller cities and towns that combine classic elements, such as comfortable climate and compelling architecture, with positive civic energy, investment in the local economy and meaningful initiatives for the environment. And, yes, the editors know that some people have heard of these locales.
“Cities like Viroqua show that ‘off the beaten path’ certainly doesn’t mean ‘boring,’” says Bryan Welch, publisher and editorial director for the magazine. “Mother Earth News focuses on cool things you can do to live wisely and create community, and we think our readers would really identify with a place like Viroqua.”
Other cities making this year’s list are Ames, Iowa; Berea, Ky.; Bethel, Maine; Bisbee, Ariz.; Greenbelt, Md.; Moscow, Idaho; San Luis Obispo, Calif.; and Traverse City, Mich.
About Mother Earth News
Mother Earth News (www.MotherEarthNews.com) is the Original Guide to Living Wisely. Launched in 1970, each bimonthly issue of Mother Earth News features practical and money-saving information on cutting energy costs; using renewable energy; organic gardening; green home building and remodeling; fun do-it-yourself projects; and conscientious, self-sufficient lifestyles.
About Ogden Publications
Ogden Publications Inc. (www.OgdenPubs.com) is the leading information resource serving the sustainable living, rural lifestyle, farm memorabilia and classic motorcycle communities. Its brands include industry authorities Mother Earth News, Natural Home, Utne Reader, The Herb Companion, Capper’s, Grit, Farm Collector, Gas Engine Magazine, Motorcycle Classics and Good Things to Eat. In addition to its media portfolio, Ogden Publications offers a complete line of individual accident, health and life insurance and annuity products through its Capper’s Insurance Service division. Capper’s Insurance Service serves individuals in Kansas, Nebraska and Iowa.