FOR IMMEDIATE RELEASE
Bill Uhler, general manager, Mother Earth News: (785) 274-4301; email@example.com
Brandy Ernzen, brand manager: (785) 274-4304; firstname.lastname@example.org
Mother Earth News hatches Pickin’ Chicken app
Software helps users choose best breeds for their needs based on multiple characteristics
TOPEKA, Kan. (Nov. 26, 2010) — Turkey was so yesterday. It’s time again for chickens to rule the roost!
Mother Earth News, the longest-running publication dedicated to sustainable lifestyles, and Funny Farm Industries today launches the Pickin’ Chicken app in the Reference section of Apple’s App Store. Download price is $2.99.
With Pickin’ Chicken, everyone from full-time farmers to backyard chicken enthusiasts and 4-H members can research breeds from their iPhones, iPads or iPods.
Pickin’ Chicken features an illustrated guide to more than 75 chicken breeds and 100 varieties with 250-plus photos. Users can find the ideal chicken breed for eggs, meat, personality or any combination based on results from 14 searchable characteristics.
The app’s “Eggspert” advanced search includes additional criteria: Standard or Bantam; Temperament; Climate; Heritage; Forager; Sex Linked; and Broody. Pickin’ Chicken also features an editable Favorites library, a browsable alphabetical listing of chicken types, a glossary of terms, educational resources, tips on chicken care, a link to upload the user’s own chicken photos, an integrated Twitter link, and an opportunity to subscribe to a free e-newsletter.
“We want Pickin’ Chicken to be an extension of Mother Earth News’ chicken resources: easy to use, practical and helpful to everyone, regardless of their previous experience in raising chickens,” says Bill Uhler, Mother Earth News general manager.
Each search result listing includes a thumbnail photo, the breed name, heritage, icons for egg size and color, and the weight at harvest time. Selecting any of the breed listings brings up a summary, as well as a detailed entry on that particular breed of chicken, with full-screen photos and information from the American Livestock Breeds Conservancy if the breed is rare or endangered.
About Mother Earth News
Mother Earth News (www.MotherEarthNews.com) is the Original Guide to Living Wisely. Launched in 1970, each bimonthly issue of Mother Earth News features practical and money-saving information on organic gardening; do-it-yourself projects; cutting energy costs; using renewable energy; green home building and remodeling; rural living; and conscientious, self-sufficient lifestyles.
About Ogden Publications
Ogden Publications Inc. (www.OgdenPubs.com) is the leading information resource serving the sustainable living, rural lifestyle, farm memorabilia and classic motorcycle communities. Key brands include Mother Earth News, Natural Home, Utne Reader, Capper’s and Grit. Ogden Publications also provides insurance and financial services through its Capper’s Insurance Service division.
About Funny Farm Industries
Located in Austin, Texas, Funny Farm Industries (http://funnyfarmind.com/) is a privately funded company focusing on providing tools and resources for the urban farmer.
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Feature Highlights:* Search for chickens using a question-and-answer approach
* Pinpoint eggspert search for the power chickenist
* Browse more than 75 breeds and their varieties alphabetically
* Track favorite breeds
* Find detailed information on every breed
* View more than 250 chicken photos with multiple varieties for each breed
* Additional resources for chicken care
Device Requirements:* iPhone, iPad or iPod touch
* iOS 3.0 or later
* 6.2 MB
Review copies available upon request.