Biz Bulletins

Green products, services and other announcements from green companies.

Add to My MSN

Money Does Grow On Trees

5/5/2011 11:45:54 AM

Tags: lawn and garden, outdoor equipment, landscaping, , Press Release

 Husqvarna’s 2011 Global Gardening Report Reveals the Value of Curb Appeal

CHARLOTTE, N.C. –  The American standard in increasing a home’s value has traditionally been about kitchens and bathrooms, until now. New research released by Husqvarna quantifies the impact a well maintained lawn has on housing prices.

According to the “Husqvarna Global Gardening Report 2011”, well designed landscaping raised the perceived residential property value by as much as 18 percent in the U.S. The study terms this increase in market value, The Garden Effect. The report also shows that for every dollar invested in curb appeal, homeowners will get an estimated 1.8 dollars return on their investment – equaling a national average of $39,000.

“Americans have always understood the value of curb appeal, however it has often been categorized as a ‘nice to do’ not a ‘need to do’,” said John Marchionda, VP of Marketing at Husqvarna. The Garden Effect changes the traditional view of what delivers the best return on investment for your home. The time spent managing the overall landscape; gardening, lawn maintenance and lawn care, proves to have a dramatic effect on a home’s market value.”

The Landscape of Landscaping

Home ownership has long been at the heart of the “American Dream.” Because of this deep investment in ideals Americans are practical about traditional lawn care and maintenance. The 2011 Global Gardening report specifically revealed:

· Investing in the investment – While 60% of Americans consider their yard an investment, 65% reportedly spend less than $400 annually on their yard

· Women Vs. Men - Half of all American women are interested in landscaping compared to just one-third of American men

· The Grass is Always Greener - 72% of Americans admit they think someone in their neighborhood has a more attractive lawn

· Most Wanted Wish List - An in-ground irrigation system is the most coveted garden tool in the U.S., followed by zero-turn mower, tiller, robotic-mower and chainsaw

The Garden Effect Across the Globe
Based on the estimation of 5,000 home owners.

Payback-if-sold

Australia 3.6

France 5.0

Germany 2.6

Japan 5.1

Poland 2.2

Russia 1.5

Sweden 2.8

UK 4.1

US 1.8

Global average 3.1

The Global Gardening Report

The 2011 Husqvarna Global Gardening Report surveyed 5,000 homeowners and real estate agents from nine different countries. The 2011 report focuses on the Garden Effect and Payback-if-sold. The Garden Effect is the estimated increase in a property’s market value as a result of having beautiful landscaping. The Payback-if-sold score takes into consideration the Garden Effect and the costs for upgrading an average lawn to a beautiful lawn. The complete report is available for download at www.husqvarna.com/press

About Husqvarna
The Husqvarna Group is the world's largest producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors. It is the European leader in consumer irrigation equipment under the Gardena brand. The Group is also one of the world leaders in cutting equipment and diamond tools for the construction and stone industries. Net sales in 2009 were SEK 34 billion and the average number of employees was 15,000. For more information, visit www.husqvarna.com, www.facebook.com/pages/Husqvarna-USA/ or twitter.com/husqvarnausa.
 

This press release is presented without editing for your information. MOTHER EARTH NEWS does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.  



Related Content

Mahindra USA Launches New Web Site

New Internet Presence Offers Users Simple, Value-based Experience

Land Pride Introduces New Rotary Tillers

The RTA12 & RTR12 Series Rotary Tillers from Land Pride till soil for seedbed and planting prepa...

Bobcat Expands Operations, Brings Jobs to Bismark

Company announces plans for expanded production with Menlo and launch of Innovation Center at NPCC p...

Kubota donates equipment for Joplin, Mo., Restoration

Joplin’s one-year, post-tornado milestone to be marked with neighborhood tree planting, community be...

Content Tools




Post a comment below.

 







Subscribe Today - Pay Now & Save 66% Off the Cover Price

First Name: *
Last Name: *
Address: *
City: *
State/Province: *
Zip/Postal Code:*
Country:
Email:*
(* indicates a required item)
Canadian subs: 1 year, (includes postage & GST). Foreign subs: 1 year, . U.S. funds.
Canadian Subscribers - Click Here
Non US and Canadian Subscribers - Click Here

Lighten the Strain on the Earth and Your Budget

MOTHER EARTH NEWS is the guide to living — as one reader stated — “with little money and abundant happiness.” Every issue is an invaluable guide to leading a more sustainable life, covering ideas from fighting rising energy costs and protecting the environment to avoiding unnecessary spending on processed food. You’ll find tips for slashing heating bills; growing fresh, natural produce at home; and more. MOTHER EARTH NEWS helps you cut costs without sacrificing modern luxuries.

At MOTHER EARTH NEWS, we are dedicated to conserving our planet’s natural resources while helping you conserve your financial resources. That’s why we want you to save money and trees by subscribing through our earth-friendly automatic renewal savings plan. By paying with a credit card, you save an additional $5 and get 6 issues of MOTHER EARTH NEWS for only $12.00 (USA only).

You may also use the Bill Me option and pay $17.00 for 6 issues.