Tim and Jill Stark, owners of Eckerton Hill farms in Hamburg, PA, welling their colored and flavored peppers. They have been gardening for profit since 1995. The business cleared $25,000 last year. "We could have made our money just selling to restaurants," says Tim, "but getting a price worth our time was too tough. If you have a great product and you know it, you should be bold and charge what you think you're worth...and don't be afraid to start small."
PHOTO: MOLLY MILLER