Patagonia Clothing: Making a Profit and Meeting Environmental Challenges

The popularity of Patagonia clothing demonstrates that quality green products and a business model focused on environmental sustainability are compatible with business success.

Patagonia clothing - Chouinard in workshop
Founder Yvon Chouinard in the original Patagonia clothing workshop in Ventura, CA.
Patagonia jacket
Patagonia broke new ground with its recycled and recyclable outerwear.
The Fitzroy skyline in the Argentinan region of the Patagonia mountains is the basis for Patagonia’s logo.
Chouinard at forge
Chouinard (left) and Tom Frost hammering out the innovative steel pitons that sparked their company’s success.
Chouinard fishing
Not just a suit: Chouinard’s business and personal life are dedicated to life outdoors.

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