Founder Yvon Chouinard in the original Patagonia clothing workshop in Ventura, CA.
PHOTO: PATAGONIA/TIM DAVIS
Patagonia broke new ground with its recycled and recyclable outerwear.
The Fitzroy skyline in the Argentinan region of the Patagonia mountains is the basis for Patagonia’s logo.
Chouinard (left) and Tom Frost hammering out the innovative steel pitons that sparked their company’s success.
Not just a suit: Chouinard’s business and personal life are dedicated to life outdoors.