Ogden Publications Case Study: The Initiatives

Reader Contribution by Staff
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At work, as at home, the queries have helped us add a number of constructive items to our agenda.

Expand digital and web-based products.Most of the resources we consume in pursuit of our business are tied up in paper, printing and distribution of the printed products. Theoretically, we might someday completely replace our paper media with digital products for the Internet, e-readers, cell phones and other devices. When electricity is generated from clean, renewable sources of energy, the electronic media distribute information much more efficiently and sustainably than paper media, conserving both fuels and forests. For now, a lot of readers prefer paper but the digital possibilities are more compelling every day and we’ll try to stay up to date with the technology.

Goals: Beauty, abundance and contagiousness.

Push the Suppliers.Every consumer has the opportunity to influence innovation. Businesses have even more opportunities. By demanding new products that lessen the negative environmental affects of our enterprises, we inspire the invention of more conscientious new products. By asking our suppliers for recycled or environmentally responsible papers, energy from renewable sources and durable equipment we help those suppliers justify their investments in new techniques and technologies to deliver the goods.

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