Environmentally conscious cleaning product company Method is launching its
latest innovation in sustainable packaging – bottles made from a blend of plastic recovered from the ocean and post-consumer recycled
plastic. This limited edition packaging is for a new, two-in-one hand and dish
soap, available exclusively at Whole Foods Market stores nationwide.
“Our goal with ocean-plastic packaging is to show that the most viable solution
to our plastic pollution problem is using the plastic that’s already on the
planet. Method’s ocean-plastic bottle demonstrates in the extreme that
recycling is possible,” said Method co-founder and chief greenskeeper Adam
Lowry. “By recycling and reusing plastic to make our bottles, we turn off the
tap of plastic flowing into our oceans and take the first, most important
step toward solving the ocean plastic problem.”
Scientists estimate that several million tons of plastic make their way into
the oceans every year, polluting the environment and hurting marine
“Method is really demonstrating how smart business can make a big impact for
our planet,” said Errol Schweizer, executive global grocery coordinator for
Whole Foods Market. “We’re proud to be partnering with them to raise awareness
around this global issue and showcase new ways to use and reuse the plastics
that are already on our earth.”
Over the past year and a half, Method employees have worked with volunteers
from Sustainable Coastlines Hawai’i and the Kōkua Hawai’i Foundation to
hand-collect several tons of plastic from the state’s beaches, where the kinds
of rigid, opaque plastic needed to make this packaging are most abundant. A
portion of the product’s proceeds will go to these two organizations, as part
of Method’s efforts to establish an ongoing business model and supply chain for
collecting and sorting plastic marine debris.
Method partnered with EnvisionPlastics to develop a new recycling process to make the bottles. The
process allows rigid, opaque plastics recovered from the ocean to be cleaned,
blended and then remanufactured into high-quality recycled plastic of the same
quality as virgin high-density polyethylene (HDPE) plastic.
For this packaging, Method left the plastic in its natural state — a grey color
that is a result of the chopping, washing and blending it undergoes during
recycling. Inspiration for the package texture was drawn from a sea urchin,
with small ridges running the length of the bottle.
Nearly all of Method’s packaging is made from 100 percent post-consumer
recycled material, which is an effective way to reuse plastic and prevent it
from ending up in landfills and oceans.
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