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Madrone, a new men’s technical headwear brand, will debut its Spring 2014 styles for outdoorsmen at this summer’s iCast and Outdoor Retailer tradeshows. The line includes 12 premium, technical headwear products specifically designed for the fishing, hunting and outdoorsman markets.
Launching this initial season is a wide variety of robust styles, from legionnaire-styled caps with ventilated crown panels to convertible wide-brim sun protecting hats, to collapsible, packable and floatable hats.
In developing the Madrone Spring 2014 line, the company pushed the boundaries of headwear technology with its innovative fabrics, ventilation systems and thoughtful design. Each product features unique details such as folding brim technology, anchor-lock sizing system, flow thru ventilation system, floating brim technology, sunglasses securing system, UPF 50+ fabrics, and water resistant fabric treatments. All Madrone hats share the core performance goal of being as lightweight, breathable and sun-protective as possible.
“Madrone’s high-quality, rugged headwear meets an important need for outdoorsmen,” said Meadow Lacy, Brand Manager of Madrone. “Our innovative designs and breathable materials provide comfortable shelter from sun, showers and virtually anything nature decides to throw your way. We hope Madrone becomes the go-to choice for fishermen, hunters, hikers, explorers – and anyone out there in the elements.”
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