Why Social Media Plus Crowd Funding are Essential Tools For Green Business

Reader Contribution by Seth Leitman
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Recently, one of my readers named Robert Connor Cortese asked me a question about his new green business and how he can help explain to his clients that green business includes a great website, social media and even crowd funding.

I start off with this quote:

“Good marketing encourages the right sort of conversations.” – Seth Godin, Seth’s Blog

The bottom line is social media truly does bring in customers and that is effectively the number one goal of all small businesses.  No matter what industry, no matter how big, no matter how small, all businesses are in the business of selling.  And people on social media are buying.  It simply makes sense to be where your customers are spending time.  It’s not just the direct, obvious sales that social media takes responsibility for – it’s the visibility and reputation on social media that often brings clients to your “storefront.” (Source:The Green Pages)

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