Google Case Study: Initiatives

Reader Contribution by Staff
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Google can be the most enlightened power-user on the planet. Because it is so successful, and because it uses a lot of electricity, Google has the opportunity to set a new global standardfor clean power. The company already makes a noticeablecontribution to clean energy through its efficient computers, theheadquarters’ solar array, its dedication to electric and electric-hybridtransportation and its research projects. Google is studyingutility-scale renewable electricity, plug-in vehicles and smartmetering for businesses and households.

True to Google’s engineering culture, the company’s contributions so far are relentlessly practical, made with an eye to efficiency.

What if Google set a new standard of consuming electricity for its operations worldwide only from renewable sources?

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