Beautiful and Abundant

Publisher Bryan Welch on philosophy, farming and building the world we want.

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Google Case Study: Does it Create Abundance?

6/26/2012 9:43:38 AM

Tags: Beautiful and Abundant, Queries, Case Studies, Google, Bryan Welch

That’s an easy one. Abundance is the most fundamental building block in the Google DNA. The founders called it Google in honor of a very large number, googol, which is represented by a 1 and 100 zeroes, or 10^100. Googol has been used to illustrate the difference between a very, very large number (googol), and infinity, which is immeasurable. Giddy with the notion of all the information out there on the Internet waiting to be indexed and searched, Brin and Page named their company “Google.” 

Google tools graphic from The Inquisitr 

If you are interested in, well, anything, Google offers a cornucopia of information, a digital horn of plenty. Without Google, or something like it, writing this series of blog posts would have required a thousand trips to the library or a staff of three people, or both. Not long ago writers like me spent hours poring over the card catalog and wandering through the stacks at libraries. We hired researchers and personal assistants. Now, when we need a bit of obscure information, we just “Google it.”  


Bryan Welch is the Publisher and Editorial Director of Ogden Publications, the parent company of MOTHER EARTH NEWS. Connect with him on .

For further optimistic discussion about our future, read Beautiful and Abundant by Bryan Welch and connect with Beautiful and Abundant on Facebook.  



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