Collaborative Consumption: Shifting the Consumer Mindset

What if more consumers opted for access over ownership, use over possession, experience over “stuff”? Material wants and needs wouldn’t be in conflict with the responsibilities of a connected, environmentally conscious citizen.

Collaborative Consumption
When someone enters Collaborative Consumption through one particular door — a clothing exchange, a car-sharing scheme or a launderette — they become more receptive to other kinds of collective or community-based solutions. Over time, these experiences create a deep shift in consumer mindset.
ISTOCKPHOTO/PETER MACS