"People Before Profit" by Ken Koopman is the true story of Bob Moore's gift of Bob's Red Mill Natural Foods Company to his employees through an Employee Stock Ownership Plan. Now, because of his generosity, Bob's Red Mill employees are in charge of the company's fate as they move forward and grow.
COVER: INKWATER PRESS
Bob Moore says about his decision, "Most business people I have known over the years have had one goal, and that is to get out of the business they are in. My advice to them is, ‘For Heaven’s sake, do not let go of your job! Keep it.’ That’s what I have done. I have worked to keep the business I love.”