When someone enters Collaborative Consumption through one particular door — a clothing exchange, a car-sharing scheme or a launderette — they become more receptive to other kinds of collective or community-based solutions. Over time, these experiences create a deep shift in consumer mindset.
Collaborative consumption is organized sharing, bartering, lending, trading, renting, gifting and swapping through online and real-world communities. “What’s Mine Is Yours: The Rise of Collaborative Consumption” explores this invigorating shift from an unfettered zeal for individual getting and spending toward a rediscovery of collective good.
COVER: HARPERCOLLINS PUBLISHERS