Natural Health

Healthy living, herbal remedies and DIY natural beauty.

Add to My MSN

Carrotmob: Get Involved!

6/8/2009 12:00:00 AM

Tags: carrotmob, activism, social change, green business

I care a lot about supporting businesses that do the right thing, and I want to encourage other businesses to follow their lead. But as a working mom, I don’t always have time for activism. Now, Carrotmob, a project of Virgance, a for-profit activism company, (meaning it gets revenue from people using its system) is making social activism—without boycotts, rallies or protests—easier.

Carrotmob
Carrotmob seeks to bring about social change by rewarding the most socially responsible businesses through consumer spending. Photo Courtesy Virgance. 

Carrotmob seeks to bring about social change by rewarding the most socially responsible businesses through consumer spending. In an organized Carrotmob event, retailers make competing proposals to green their stores. The winning business gets “mobbed” by consumers who reward the business by buying its products.  Even if the business doesn’t earn enough money from the Carrotmob event to cover the cost of its improvements, it gains a reputation as an environmentally friendly business and a network of loyal customers. 

The first Carrotmob event took place last year at a liquor store in San Francisco. The owners agreed to invest in upgrades to make its store more energy-efficient. In exchange, hundreds of Carrotmobbers spent more than $9,000 at the store. 

Getting involved is easy. You just sign up on Carrotmob’s website and wait to be informed of an event taking place in your area. Carrotmob encourages people to get involved by simply doing their normal shopping. For example, if there’s a Carrotmob event to help a hardware store go green, simply join the “mob” and stock up on whatever you would normally buy. 

In April, Carrotmob created an “organize” section on its website that lets grassroots Carrotmobbers use blogs to organize their own events. Within a month, 10 events have taken place or are in the process of organizing across the United States, as well as in Canada, France and Finland. 

To check out events in your area, visit the Carrotmob blogs or sign up to receive e-mail updates.

Virgance’s other activism projects include One Block Off the Grid, Lend, Go Media and Green Fund.



Related Content

Goldman Environmental Prize 2011: This Year's Winners

The Goldman Environmental Prize is the world’s largest and most prestigious award for grassroots env...

Healing Our Pets Without Overusing Antibiotics

A natural kennel cough cure will be better for your pet and your wallet while not contributing to th...

Get in the Spirit of Supporting a Greener KC

Join Carrotmob in the movement to help local businesses become more green.

Changing the World, One Step at a Time

Cam can't help but get involved and speak up when he disagrees with things. Sometimes it works!

Content Tools




Post a comment below.

 










Subscribe Today - Pay Now & Save 66% Off the Cover Price

First Name: *
Last Name: *
Address: *
City: *
State/Province: *
Zip/Postal Code:*
Country:
Email:*
(* indicates a required item)
Canadian subs: 1 year, (includes postage & GST). Foreign subs: 1 year, . U.S. funds.
Canadian Subscribers - Click Here
Non US and Canadian Subscribers - Click Here

Lighten the Strain on the Earth and Your Budget

MOTHER EARTH NEWS is the guide to living — as one reader stated — “with little money and abundant happiness.” Every issue is an invaluable guide to leading a more sustainable life, covering ideas from fighting rising energy costs and protecting the environment to avoiding unnecessary spending on processed food. You’ll find tips for slashing heating bills; growing fresh, natural produce at home; and more. MOTHER EARTH NEWS helps you cut costs without sacrificing modern luxuries.

At MOTHER EARTH NEWS, we are dedicated to conserving our planet’s natural resources while helping you conserve your financial resources. That’s why we want you to save money and trees by subscribing through our earth-friendly automatic renewal savings plan. By paying with a credit card, you save an additional $5 and get 6 issues of MOTHER EARTH NEWS for only $12.00 (USA only).

You may also use the Bill Me option and pay $17.00 for 6 issues.