Natural Health

Healthy living, herbal remedies and DIY natural beauty.

Add to My MSN

Bottled Water: Is Truth in Advertising All Washed Up?

8/5/2009 12:00:00 AM

Tags: bottled water, bottled water industry

Bottled water is 98 percent melted ice caps and 2 percent polar bear tears. 

start a lie campaign
Find out more about bottled water at Tappening.com. Image Courtesy Tappening. 

Well, perhaps not. But the folks at Tappening, a group dedicated to encouraging people to drink tap water and to raising awareness about the wastefulness and harm to the environment caused by bottled water, have started a new advertising campaign where the truth doesn’t matter too much. 

Tappening founders Mark DiMassimo and Eric Yaverbaum, a pair of marketing veterans, are tired of the lies and hype propagated by the bottled water industry. So they’ve decided to fight fire with fire (or water with water) at their new campaign, Start A Lie. At the Start A Lie website, people can create their own lies about thebottled water industry and share them with their friends. The site already has hundreds of responses, including: 

• Bottled water causes bedwetting among adults.

• The major waste product of bottled water is dehydrated dolphins.

• Bottled water just stole my wallet.

• Bottled water destroys over 30,000 square miles of leprechaun habitat every day.

• Deemed to scary, bottled water was replaced by a shark in Jaws.

But is lying really the best solution in the fight against bottled water? “We’re not just admitting it upfront, we’re bragging about it. We want people to know we’re blatantly lying in our new campaign and, more importantly, that everyone should pay close attention to what’s factual in marketing and what’s not so much,” Yaverbaum says

The Start A Lie campaign will include postings in New York City, Los Angeles, Chicago, Miami and Las Vegas. There are also downloadable, viral ads online.



Related Content

Cold-Weather Foraging: Field Garlic (Allium vineale)

During the coldest months of winter, field garlic is still ready to be harvested. Even when the grou...

Go Ahead … Use My Home Urinal

Home urinals are catching on. First found in high-end homes, many people are installing them when bu...

Are You Drowning in a Sea of Misinformation?

Much to our chagrin, many things we believe are true are dead wrong. Things we believe about other p...

New Study Finds Link Between Chemical Pollutants and Food and Environmental Allergies

A new study has uncovered a link between food and environmental allergies and chemicals found in pes...

Content Tools




Post a comment below.

 

Jen_16
3/30/2011 3:19:33 PM
Lying is never ok, even to right what you perceive as a wrong. The world just gets crazier all the time.

Jen_16
3/30/2011 3:19:27 PM
Lying is never ok, even to right what you perceive as a wrong. The world just gets crazier all the time.










Subscribe Today - Pay Now & Save 66% Off the Cover Price

First Name: *
Last Name: *
Address: *
City: *
State/Province: *
Zip/Postal Code:*
Country:
Email:*
(* indicates a required item)
Canadian subs: 1 year, (includes postage & GST). Foreign subs: 1 year, . U.S. funds.
Canadian Subscribers - Click Here
Non US and Canadian Subscribers - Click Here

Lighten the Strain on the Earth and Your Budget

MOTHER EARTH NEWS is the guide to living — as one reader stated — “with little money and abundant happiness.” Every issue is an invaluable guide to leading a more sustainable life, covering ideas from fighting rising energy costs and protecting the environment to avoiding unnecessary spending on processed food. You’ll find tips for slashing heating bills; growing fresh, natural produce at home; and more. MOTHER EARTH NEWS helps you cut costs without sacrificing modern luxuries.

At MOTHER EARTH NEWS, we are dedicated to conserving our planet’s natural resources while helping you conserve your financial resources. That’s why we want you to save money and trees by subscribing through our earth-friendly automatic renewal savings plan. By paying with a credit card, you save an additional $5 and get 6 issues of MOTHER EARTH NEWS for only $12.00 (USA only).

You may also use the Bill Me option and pay $17.00 for 6 issues.