Giving 1 Percent for the Planet

For-profit companies in the “1% for the Planet” alliance dedicate a percent of their earnings to nonprofit environmental organizations around the world.

By Tabitha Alterman
December 2011/January 2012

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A responsible market reserves profit for environmental organizations around the world, just 1 percent from everyone could really add up.
PHOTO: FOTOLIA
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What happens when a mountain climber meets a fisherman? Yvon Chouinard, founder of Patagonia, and Craig Mathews, who sells fly fishing gear through Blue Ribbon Flies, created “1% for the Planet,” an alliance of more than 700 for-profit companies — including MOTHER EARTH NEWS — who dedicate a percent of their earnings to nonprofit environmental organi­zations around the world. These companies recognize that environmental protection is tied directly to their business success.

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So far, the group’s members have donated more than $50 million to help keep our planet healthy. To see a list of participating corporations or to find out how your business can become a member, visit 1% for the Planet's website. In the same spirit, Simply Organic allocates 1 percent of its net sales — not profits — to groups that are dedicated to organic agriculture. So far, Simply Organic’s “1% fund” has contributed more than half a million dollars to education, research and grower development in the organic industry.

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