Cheribundi’s New Brands Emerge from Disastrous Harvest


| 4/2/2014 2:57:00 PM


Tags: fruit juice, cherry harvest,

Refresh from Cheribundi

To call the 2012 tart cherry harvest a setback for Cheribundi would be an understatement.

It was a disaster.

Two of the largest tart cherry producing states, Michigan and New York, had terrible yields, the result of an early spring heat wave that encouraged blooms 5 1/2 weeks early — and put the tender blossoms, as well as the juice company’s own prospects, at the mercy of the snow and ice that followed.

“It tricked the trees into blooming early,” said Cheribundi CEO Brian Ross. “Then the regular spring weather kicked in and destroyed the entire crop.”




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