How to Sell at a Farmers Market

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According to the USDA: Female-run farms generate $13 billion worth of produce a year.
According to the USDA: Female-run farms generate $13 billion worth of produce a year.
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"Woman-Powered Farm," by Audrey Levantino shows that women on the farm is on the rise, all across the United States, from big farms raising market crops to small urban farms bringing organic produce to farm stands.

Woman-Powered Farm (The Countryman Press, 2015) by Audrey Levatino tells women’s story, and is the first ever guide to farming written by women and addressing their specific questions and concerns. Whether you are a farmers market shopper, a homesteader, or a passionate gardener, chances are you, too, have dreamed of living on a farm. This empowering, inspiring book will show you how to do it. Filled with stories of women across the country who are leading the farming revolution, it is an invaluable resource for anyone who dreams of the farming life.

You can purchase this book from the MOTHER EARTH NEWS store: Woman-Powered Farm.

The Farmers Market

The farmers market is most often the primary source of sales for any beginning farmer. And some farmers know so well how to sell that they make their entire living selling at several farmers markets a week. Where your market is located and the quality of the management and customers will determine how big a part of your business the farmers market will be.

Our Saturday market is one of the biggest in Virginia; it has over 100 vendors and thousands of people shop there each week. Over the last five years, I’ve developed a loyal customer base of people that return year after year. I’d estimate that more than a third of my customers each week are “regulars.” And all of these customers, at one time or another, buy flowers from me outside the market.

  • Published on Apr 19, 2016
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