As the summer riding season peaks, the League has released a first-of-its-kind report showcasing a trend seen on streets nationwide: Women are changing the face of bicycling, and bicycling is transforming the lives of women.
"Women on a Roll” — a product of the League's Women Bike program — compiles more than 100 original and trusted sources of data to showcase the growth and potential of female bicyclists in the United States. It also suggests five key focus areas — the 5 Cs — to increase female ridership:
Increasingly, advocacy groups and industry leaders are recognizing the gender gap as a clear — and critical — limitation to growing the bike movement and the market. This report puts hard data behind that imperative — and reveals what's working in getting more women on bikes and where there is clear opportunity to increase female leadership and participation.
According to the report:
Download "Women on a Roll" and stay engaged as we dig further into the data and concepts in the report with female leaders over the next three months.
Photo by Fotolia/Subbotina Anna
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