Ford to Get Serious about Small Cars

Reader Contribution by Staff

Reading this article in The New York Times, I was struck by this example of old-think (trucks, SUVs; entrenched executives) vs. new think (small, efficient cars; relatively new chief executive Alan Mulally) at the notoriously financially troubled Ford: 

As recently as 2004, two-thirds of Ford’s United States sales were of truck-based products. Many people in the company were skeptical that Ford could be profitable with more small cars in the showroom.

But Mr. Mulally has challenged those notions.

At a town hall-style meeting this year, he expressed frustration when one employee suggested that making small cars was a money-losing proposition.

“Why can’t we make money on small cars?” Mr. Mulally said, according to two people in attendance. “Do you think Toyota can’t make money on small cars?”

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