The Fisker Karma: An Electric Car With Curb Appeal


| 7/2/2010 4:26:35 PM


Tags: Fisker Karma, Electric Cars, Fisker Electric Car, Plug-in Hybrid Cars,

Fisker  Karma Electric CarOne of the newest entries in the electric-car market, the Fisker Karma, is a sleek, muscle-bound sports sedan that will turn a lot of heads with its good looks. And it ought to, considering what you’d pay to own one: The Karma’s list price is $87,900. But while the car is clearly meant for a certain class of buyer, Fisker Automotive will be making cars that cost half as much — and ostensibly sell in much greater numbers — within the next few years. The company is among a group of nimble startup automakers that are effecting a sea change in the industry and bringing a new wave of green autos to the masses — “a new kind of American car company,” Forbes called these innovators in a recent profile of Fisker founder Henrik Fisker.

Fisker is billing the Karma as “the world’s first premium plug-in hybrid electric vehicle,” yet don’t let the “hybrid” part make you think this is just a fancy Prius. The Karma runs exclusively on electricity for its first 50 miles before switching to a gas-fueled electric drive, dubbed the Q Drive, meaning that a motorist with Fisker Karma plug in electric cara daily round-trip commute less than that could go for long stretches without refilling the tank. The machine has serious sports-car credibility, too, having been designed by Fisker himself, who also crafted the Aston Martin DB9 and the BMW Z8, two sweet rides favored by international spy James Bond.

At a Minneapolis event celebrating the car’s debut, part of a national rollout tour, a crowd of gawkers — some journalists, some green-car geeks, and some moneyed buyers kicking the metaphorical tires — gathered around the first Karma any of them had seen. Already that day, three buyers had committed, joining the 17 already on “sold” list at Borton Fisker, the Minnesota Volvo dealership that signed on to sell the Fisker line. The buyers won’t see their cars till early next year.

Kjell Bergh, Borton’s chairman, paid a visit to Fisker’s California headquarters after being handpicked and asked to be a dealer.

“When I saw the car I said, ‘Where do I sign?’” says Bergh, who was also impressed by the Fisker team — “hardcore car people,” he calls them.

Fisker is benefiting from federal policies meant to encourage green-car development and to realize President Barack Obama’s stated goal of 1 million plug-in autos by 2015. The company recently was approved for federal loan of $528.7 million, which will go toward developing lower-priced plug-in hybrids and purchasing a former General Motors assembly plant in Delaware, which is projected to employ 2,000 workers.


old mayfly_2
7/4/2010 11:46:38 AM

Is the outsourcing to companies in the USA? If so, I would be very interested in investing in this company.




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