Nine New Indicators that Bicycle Travel and Tourism are Booming


| 1/10/2013 4:53:35 PM


Tags: Cycle Touring, Cycling Vacations, Bicycle Touring, Bike Touring, Bike Travel, Adventure Cycling Association, Green Transportation,

This article is posted with permission from Adventure Cycling Association

Recent studies and stories from around the world indicate that bicycle travel of all kinds — short trips and long, luxury and cheap, big events and small tours — is enjoying the kind of popularity not seen since the 1970s, when bike touring experienced a major renaissance. Here are nine new indicators that bike travel and tourism are booming:Bike On Beach 

1. European Bike Tourism Generates 44 Billion Euros Annually: In September, researchers in the United Kingdom and the Netherlands found that bicycle tourism (including day trips and overnight trips) generates 44 billion Euros (or about $57 billion). The comprehensive study indicates that the bike-tourism sector generates 2.3 billion cycle trips in Europe every year and also takes visitors (and their money) to rural areas that are not often visited by other tourists.

2. Greater Global Interest in Bike Tour Business: This year at the Adventure Travel World Summit in Lucerne, Switzerland, there were more bike tour operators than ever. There were also many tour operators, which have focused traditionally on walking and trekking tours, that are now edging into bike travel as an alternative (and growing) revenue stream. Companies also noted stronger demand for their bike-tour offerings. KE AdventureTravel, based in England, has seen classic bike journeys such as Bhutan’s Thunder Dragon Ride and Nepal’s Pokhara to Kathmadu attract double the numbers that they did in 2011. KE has also added a variety of new road and mountain biking tours in Rajasthan (India), Toubkal  (Morocco), and Phuket (Thailand). In the European bike tourism study, researchers surveyed hundreds of bike tour operators on the continent and found that they were seeing rising demand for cycling adventures, whereas demand was flat in 2009.

3. Bigger Bike Route Networks in Development: Around the world, countries, states, and provinces are creating bigger and better bicycle route networks for use by locals and to attract tourists. In Quebec Province, La Route Verte — a system of urban, suburban and rural bikeways — has grown over the last five years from 4,000 km to more than 5,000 km. In Europe, work has accelerated on establishing EuroVelo, a 70,000 km continental system of bike routes; the goal is to complete the network by 2020. In the U.S., agencies and non-profits have begun creating an official U.S. Bicycle Route System (USBRS). In the last two years, eight new U.S. Bicycle Routes have been approved, and 41 states are now involved in planning, implementing, and signing routes. At the state level, agencies are developing unique route networks, some which will dovetail with the USBRS. For example, last year, Oregon quadrupled the number of routes in its statewide scenic bikeway system and is researching and mapping others. The states of Illinois, Michigan, and Wisconsin are working to develop a bike route system around all of Lake Michigan. Also, in the Great Lake region, the Waterfront Regeneration Trust recently announced that the Waterfront Trail, which extends along the shore of Lake Ontario, will now extend westward to Lake Erie, connecting 27 new waterfront communities along a signed, mostly on-road route.

4. More North America States and Provinces Studying Bike Tourism’s Economic Impact: Until now, only two states in the U.S. (Wisconsin and Colorado) had conducted in-depth studies of the economic impact of biking and bike tourism. In Wisconsin’s case, researchers found that bike tourism generated an impressive $924 million from in-state and out-of-state visitors. In 2012, three more states began economic impact studies, which will be completed in 2013: Oregon, Michigan, and Arizona. A new study of the economic impact of La Route Verte, the provincial cycling network in Quebec Province, is also underway.




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