Did you know that 40 percent of urban trips in the U.S. are less than two miles... but 90 percent of that travel is done by car?
Do you want to have fun, fight climate change, and help fund bicycle and pedestrian advocacy?
Well, this summer and fall, the Alliance for Biking & Walking is partnering with CLIF BAR to replace 100,000 short car trips with healthy, pollution-free bicycle travel — and you can help.
Returning for a second year, the Alliance is excited to once again lead the Gold Team in the nationwide 2 Mile Challenge. The 2 Mile Challenge is CLIF BAR's innovative, online effort to fight climate change by encouraging bicycle travel for short trips. In the U.S., 40 percent of all urban trips are two miles or less, but 90 percent of those short distances are made by automobile. CLIF BAR started the 2 Mile Challenge to build community among current bicyclists, encourage more citizens to travel on two wheels and support nonprofits that are working to increase active transportation.
For this year's Challenge, CLIF BAR aims to replace 100,000 car trips - while donating $100,000 to bicycle advocacy and climate protection.
Join the Gold Team and start pedaling for the Alliance today! Participants will earn points for themselves and their teams by riding their bikes, logging their miles, challenging friends and sharing their progress through social media. In 2010, the Alliance Gold Team came in second place, logging more than 18,000 bike trips that traveled nearly 167,000 miles and saved 153,000 tons of global-warming carbon dioxide.
"We're excited to continue the 2 Mile Challenge partnership with the Alliance in 2011," Ryan Mayo, Brand Experience Manager for CLIF BAR, says. "By growing and strengthening grassroots bicycle and pedestrian advocacy in the U.S., the Alliance's mission is in lockstep with CLIF BAR's hope to encourage people powered transportation as a means to fight climate change and invigorate our communities."
"The 2 Mile Challenge is a fantastic tool and incentive to get folks to park their cars and hop on their bikes for those easily pedaled short trips," Jeffrey Miller, the Alliance's President / CEO, says. "It brings out the best of everyone's competitive spirit, the positive reinforcement of doing good by the planet, and a social media platform that takes bicycling advocacy to a new level. The Alliance is grateful and honored to be included and to share this tool with our many members and supporters."
Visit www.2milechallenge.com and sign up for the Alliance Gold Team today. The Challenge runs from May 12 to October 31, 2011.
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