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Seventh Generation Debuts Recycled Cardboard Bottles

3/14/2011 5:56:35 PM

Tags: Seventh Generation, Ecologic, cardboard laundry detergent container, sustainable packaging, Robyn Griggs Lawrence

Robyn Griggs Lawrence thumbnail Seventh Generation debuted its Natural Detergent 4X recycled paper bottles, developed in partnership with Ecologic, at the Natural Products Expo West in Anaheim last week, Radha Marcum reorts in NewHope360. The bottle shell made from 100-percent recycled cardboard and newspaper reduces the need for plastic to an interior sleeve, a spout and a cap—about 66 percent less plastic than a standard 100-ounce 2X bottle.

“This is a huge leap for packaging,” says Ecologic CEO Julie Corbett. “The inspiration came from my experience as part of a family struggling with so much waste. I had sustainable options with food, but not in other areas. It was a big frustration point for me, for consumers.”

Americans recycled only about 28 percent of their containers made from #2 plastics last year, and Corbett believes they may be more likely to recycle cardboard. “Paper is one of the easiest things to recycle because paper is paper—you don’t have to read the bottom of the bottle and wonder ‘What do I do?’” she says.

Seventh Generation will recycle the more than 3 tons of cardboard waste generated at the Natural Products Expo to produce 200,000 to 300,000 bottles. Products are scheduled to hit store shelves later this month.

seventh generation paper package 

 Seventh Generation's new cardboard container uses about 66 percent less plastic.

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Robyn Griggs Lawrence
3/16/2011 3:39:44 PM
Here are the full instructions on how to recycle or dispose of the cardboard bottle (straight from the source): First, pop open the fiber shell by pressing on the side seam with your thumbs. Remove the liner and cap system and set aside, we'll come back to these in a minute. You can either recycle or compost the fiber shell. To recycle, flatten and include with your paper and cardboard for recycling in your curbside service, or bring to your local recycling facility. To compost, remove the label and either follow the directions for composting from your local composting facility or throw directly into your home compost system. To help it break down faster, you may want to tear the fiber shell into smaller pieces. To recycle the liner and cap system, remove the cap and rinse out the liner. The liner is #4 LDPE plastic, and can be recycled at local retailers who offer plastic bag recycling bins. The cap is #5 PP plastic, and you'll need to check with your local recycling center to see if they accept this kind of plastic. Also look for Gimme5 bins, which accept #5 plastics, and are available at most Whole Foods Market stores. For more information on the Gimme5 program, visit Preserve. If recycling is not available in your area, the cap may be disposed of in your regular garbage bin.

lawrence nipper
3/15/2011 11:48:00 AM
How will they recycle a bottle that is part paper and part plastic ?

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