Natural Health

Healthy living, herbal remedies and DIY natural beauty.

Add to My MSN

Levi Strauss Aims to Build a Better Clothesline

6/10/2010 12:00:00 AM

Tags: clothes, clothesline, contest

Air drying is the most energy-efficient way to dry our clothes, but it isn’t always the most practical. Not everyone has access to a yard or balcony to string up a clothesline, and 92 percent of households already have a dryer.

Levi Strauss, the world’s oldest blue jeans company, wants to change all that with its Care to Air contest, which offers $10,000 in prizes for new ideas on how to improve or replace the clothesline. Levi Strauss commissioned a life-cycle assessment of its jeans and found that 60 percent of its jeans’ climate impact happens in the hands of consumers, with 80 percent of that total coming from energy-intensive drying. Washing jeans in cold water and line drying them can cut their climate impact by half, but line drying has its fair share of obstacles, from lack of space to outright bans. Levi Strauss’s contest aims to find a stylish, sustainable and effective air-drying solution.

jeans on a clothesline
Clotheslines offer an energy-efficient solution to drying jeans. Photo By Carol Von Canon/Courtesy Flickr. 

Anyone can submit and vote on ideas on the contest’s website until July 31, when Levi Strauss will name five finalists (a judging panel will choose two, and the public will vote on the remaining three). All five finalists will receive $500 for making it to the judging round. First prize will win $4,500, and second prize will win $1,500. Levi Strauss will also award $1,000 for the crowd favorite, the top-ranked entry based on community voting.

The entries will be judged based on four criteria:

• Aesthetics: Some communities have banned outdoor line drying because they think it’s unsightly.

• Scalability: Can the idea be adopted by people in every situation, from urban to rural environments?

• Environmental sustainability: Is the product’s design a closed-loop system?

• Ingenuity: Many clothesline adaptations are already on the market. What’s new?

Levi Strauss will announce the winner on August 16.



Related Content

Corporations are Going Green--Slowly but Surely

While corporate progress toward sustainability may seem agonizingly slow, GreenBiz editors found ple...

Green Builder Magazine

Your contractor should be reading this magazine if you're planning a green remodel.

Join the Hunt for Crocs

PBS' Nature series searches for the last of the crocodile leviathans this Sunday on Supersize Crocs.

What Does Your Clothing Tag Say?

With its new clothing tags, Levi’s encourages consumers to donate unwanted clothes to Goodwill.

Content Tools




Post a comment below.

 










Subscribe Today - Pay Now & Save 66% Off the Cover Price

First Name: *
Last Name: *
Address: *
City: *
State/Province: *
Zip/Postal Code:*
Country:
Email:*
(* indicates a required item)
Canadian subs: 1 year, (includes postage & GST). Foreign subs: 1 year, . U.S. funds.
Canadian Subscribers - Click Here
Non US and Canadian Subscribers - Click Here

Lighten the Strain on the Earth and Your Budget

MOTHER EARTH NEWS is the guide to living — as one reader stated — “with little money and abundant happiness.” Every issue is an invaluable guide to leading a more sustainable life, covering ideas from fighting rising energy costs and protecting the environment to avoiding unnecessary spending on processed food. You’ll find tips for slashing heating bills; growing fresh, natural produce at home; and more. MOTHER EARTH NEWS helps you cut costs without sacrificing modern luxuries.

At MOTHER EARTH NEWS, we are dedicated to conserving our planet’s natural resources while helping you conserve your financial resources. That’s why we want you to save money and trees by subscribing through our earth-friendly automatic renewal savings plan. By paying with a credit card, you save an additional $5 and get 6 issues of MOTHER EARTH NEWS for only $12.00 (USA only).

You may also use the Bill Me option and pay $17.00 for 6 issues.