Engaging Community, From Regulators to Eaters: Education, Marketing and Outreach for a Mobile Poultry Processing Program
Ali Berlow - Storey Publishing
So you want to be able to transparently, affordably, legally and humanely slaughter and process your bird. Seems like not a lot to ask. Though who really wants a slaughterhouse in their backyard? But a mobile humane slaughterhouse, here on one farm, gone to the next, and one that's environmentally sound … that's a different story and a good one at that. Your neighbors, eaters, regulators and farmers will love you once they understand, and when you do it right. This workshop led by Ali Berlow, author of The Mobile Poultry Slaughterhouse with a foreword by Temple Grandin, is about education, marketing, and outreach to engage your community. This includes the farmers, cooks, markets, regulators and policymakers. Brand your poultry program well, with good design, web and mobile presence, and yes, Facebook and Twitter too. Recipes and resources included.