Ecological Marketing

Mark Musick - Tilth Association
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Workshop Level: Intermediate
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Workshop Description

Learn how to cultivate a year-round income from the garden, farm and kitchen. Based on his 40 years of experience, Mark Musick will talk about strategies for developing loyal customers, creating new products, and utilizing social media, all with an emphasis on adding value while minimizing environmental impacts.

Speaker Bio

Mark Musick grew up in Steilacoom, a small town on the shores of Puget Sound. His introduction to agriculture was harvesting strawberries and raspberries in the Puyallup Valley as a young boy. In 1974 he helped organize the Northwest Conference on Alternative Agriculture in Ellensburg, which was the catalyst for the regional Tilth movement. Musick coordinated the Tilth Association for several years. He edited the Tilth journal, organized local chapters, and published three books: Winter Gardening in the Maritime Northwest, The Future Is Abundant, and the Seattle Tilth Garden Guide.

For 10 years Musick was a member of Pragtree Farm, a commercial organic farm specializing in direct marketing to high-end restaurants. Forced to retire from farming in 1985 due to the late effects of polio, he devoted the next 15 years to marketing for local farmers, first by developing the direct buying program for Larry’s Markets in Seattle, and then as farmer liaison for the Pike Place Market.

In 1989 Musick helped found the Vashon Cohousing Community, where he now lives with his wife, Terry. Over the past decade he facilitated food safety trainings for the Vashon Island Growers Association, developed food recovery programs for the City of Seattle, and currently provides communications services for the King Conservation District. Musick also serves as the social media editor for Tilth Producers of Washington and is assisting with planning for Tilth’s 40th Anniversary Conference.

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