Everyone wants a healthy, sustainable food system, and an integral part of that system has to include accessible, accurate and relevant information for consumers on where and how they can find what's fresh, local and in-season. For farmers, it's just as important they know about resources for reaching consumers and best options, given how busy they are. We'll talk a little bit about our program, what consumers are looking for, what farmers around the state are doing and how to work smart, not hard, at least when it comes to connecting people and heir food in all the places that we live, work, shop, eat and play.
Cascade Harvest Coalition's Puget Sound Fresh program assists farmers with marketing their products and connects consumers to the extraordinary range of locally grown food and how to find it - from farmers markets and CSAs, to food hubs, farm stands, U-Picks, online shopping and more. The program, which is statewide, includes the printed Farm Guide and companion website, pugetsoundfresh.org.
In addition, in partnership with Pierce County and their nationally recognized mobile app development program, the Coalition has launched the new Puget Sound Fresh app which provides quick access to a growing list of farms, farmers markets, farm products, recipes and events and includes a harvest schedule so you always know what's in season
Sheryl Wiser is the Communications and Puget Sound Fresh Program Manger for Cascade Harvest Coalition and has been with the Coalition since 2009. She has directed marketing, public and community relations efforts for Seattle Center, Focus on Farming, the Washington Environmental Council, Sightline Institute and Tilth Producers of Washington.
Visit www.cascadeharvest.org and www.pugetsoundfresh.org for more information.